Democratic campaigns often still operate from a playbook that says the right policy point or the sharpest attack ad will get their candidate across the finish line. If the candidate prevails, that's seen as proof enough that the strategy worked. But with trust in government at an all-time
Adrianne Marsh, CEO of Altum Insight, came to rural Nebraska expecting to hear about the economy. What her team found instead stopped them cold: deep, values-rooted fear of artificial intelligence — not about jobs or data centers, but about trust, truth, and a way of life under threat. Adrianne joined Eric
Altum Insight's second podcast unpacks the "Stairway Model of Behavior Change," a framework designed to move a person toward a specific action they wouldn't otherwise take. Originally developed by the FBI Crisis Negotiation Unit for hostage situations, the model consists of five distinct steps
Altum Insight CEO Adrianne Marsh joined the hosts of the Beer, Buds and the Big Sky podcast to talk about rural voters, democracy, and what Democratic campaigns need to do better. What emerged was a fascinating look at why modern political messaging is failing and how a "hostage negotiation&
Welcome to Altum Insight's inaugural podcast, hosted by Adrianne Marsh and Frank A. Spring and produced by Kate Monson. Altum Insight is a qualitative research firm that uses cognitive neuroscience and narrative science to understand voter behavior. Moving beyond traditional polling (a snapshot of the "what"
Altum Insight CEO Adrianne Marsh joined host Collette Williams and friends on Black Women Speak, by Intentional Talk Radio Network, to discuss the challenges of navigating the current political landscape and how Democrats can, and must, become better listeners if they want to win more elections. Marsh reflects on what
Frank Spring sat down with Cameron Cowan to talk about the power of stories in shaping people's behavior and their political choices. They also got into how rural communities are reacting to artificial intelligence, and why certain campaign slogans succeed while others falter. The science of story Spring
Adrianne Marsh recently sat down with host Ryan Hennen from the Beer, Buds, and Big Sky Podcast to talk about rural voter research and Democratic political strategy. They discussed the challenges for Democrats trying to win in rural areas and the importance of remembering bedrock rural values like community bonds,
Altum Insight partner Frank Spring recently joined Barrett Gruber, host of the All About Nothing podcast, to discuss the neuroscience behind persuasion, sharing why the human brain loves stories and why facts often fail to change minds or voting behavior. According to Spring: Facts are simply not sticky on their
"Following recent losses, a dominant argument is that Democrats must move to the center, tone down cultural messaging, and focus relentlessly on economic concerns to win back moderates," writes David Beckemeyer, the host of Outrage Overload, a nonpartisan political research podcast. "This is also in line with
Why did Altum Insight look to the midwest for their latest study uncovering voters' deeply held reservations about AI? According to Altum CEO Adrianne Marsh, “There’s just enough going on in Nebraska where we were able to get the kind of sample we were looking for." Marsh
While the administration has declared the end of "Operation Metro Surge," the people of Minnesota are still facing the consequences of the last several months of tragedies, terror, and upheaval in their communities. Altum partner Frank A. Spring joined host Terry White on the Better Minneapolis podcast to