Altum Insight’s Pilot Podcast: What we do and the rural study recap
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Adrianne Marsh on leadership, listening, and what's changed since Obama's 2008 campaign
Altum Insight CEO Adrianne Marsh joined host Collette Williams and friends on Black Women Speak, by Intentional Talk Radio Network, to discuss the challenges of navigating the current political landscape and how Democrats can, and must, become better listeners if they want to win more elections. Marsh reflects on what
Frank Spring on the "trust gap" and how narrative can make or break a campaign
Frank Spring sat down with Cameron Cowan to talk about the power of stories in shaping people's behavior and their political choices. They also got into how rural communities are reacting to artificial intelligence, and why certain campaign slogans succeed while others falter. The science of story Spring
Adrianne Marsh: Rebuilding trust with voters beyond the "mutual firing squad"
Adrianne Marsh recently sat down with host Ryan Hennen from the Beer, Buds, and Big Sky Podcast to talk about rural voter research and Democratic political strategy. They discussed the challenges for Democrats trying to win in rural areas and the importance of remembering bedrock rural values like community bonds,
Frank Spring: The neuroscience of persuasion and the power of story
Altum Insight partner Frank Spring recently joined Barrett Gruber, host of the All About Nothing podcast, to discuss the neuroscience behind persuasion, sharing why the human brain loves stories and why facts often fail to change minds or voting behavior. According to Spring: Facts are simply not sticky on their