New insights suggest an unexpected avenue for Democrats to build trust Altum Insight, a deep qualitative research firm specializing in narrative-based voter understanding, has released findings from a late November study of rural Nebraskans that uncovered unexpectedly acute fears about artificial intelligence, particularly around cultural influence, erosion of rural values,
Join us on December 18 at 12:00 PM ET on Zoom. This briefing will explore key themes surfaced in our latest study, including generational differences in perceptions of AI, the emotional landscape shaping attitudes toward emerging technologies, and the implications for voter trust and engagement. A written report summarizing
Altum Insight partner Adrianne Marsh sat down with Ashley and Sara from United She Stands to talk about what's been going wrong in campaigns – and how we can make changes to get it right. Those changes start with actively listening to voters. 0:00 /0:47 1× There&
Altum Insight partner Frank A. Spring talked with Michael Bossetta from Social Media and Politics about how qualitative methods can help us understand the stories voters are telling themselves. Frank discusses using AI-moderated interviews (AIMI) and digital ethnography to uncover people's underlying narratives and how these insights can
Altum Insight is a qualitative research firm developing advanced techniques that meld modern market research, AI, behavioral psychology, and cognitive neuroscience to dig deep and understand the "why" behind an audience's behavior – so that we can change outcomes and win more elections. Altum partners Adrianne Marsh