Rural identity and the unknowns of AI: Adrianne Marsh talks with Nevada's 775 Alive

Altum Insight

21 Jan 2026

Altum Insight recently completed an ethnographic research project in rural Nebraska on rural identity and discovered that one of the major fears identified by participants was how AI could undermine rural values.

Altum partner (and Michigander) Adrianne Marsh joined the hosts of 775 Alive in Nevada to talk about reaching rural voters, winning campaigns, and how deep qualitative research and AI are challenging our assumptions.

Watch the episode here, or listen at the podcast link below:

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Frank A Spring: Minnesota stories and the experience of moral injury

Adrianne Marsh talks AI, Trust, and identity among rural voters with the Oklahoma Memo

Frank A. Spring: Leadership and the psychology of storytelling

What happened to Dems: Frank A. Spring talks with The Foreign Report