What makes AI so deeply distrusted among rural voters? It's neither the economy nor affordability that's at the top of rural voters' list of most important issues.It's AI — and the fear that it’s invasive, untrustworthy, and could undermine their kids’ futures
Altum Insight partner Frank. A Spring joined host Tyler Dickerhoof for a wide ranging discussion about how stories impact our brains, our politics, and our society. How do narratives impact our political identities? What happens when a political narrative fails? What does the current American narrative say about possibilities for
Frank Spring joined Seena Ghasnavi of The Foreign report to discuss Altum Insight's new report from Nebraska on how rural voters' fears about AI could change the political landscape. He argues that we should be somewhat hopeful about Democratic prospects in 2026. In contrast to the recent
Altum Insight recently completed an ethnographic research project in rural Nebraska on rural identity and discovered that one of the major fears identified by participants was how AI could undermine rural values. Altum partner (and Michigander) Adrianne Marsh joined the hosts of 775 Alive in Nevada to talk about reaching
New insights suggest an unexpected avenue for Democrats to build trust Altum Insight, a deep qualitative research firm specializing in narrative-based voter understanding, has released findings from a late November study of rural Nebraskans that uncovered unexpectedly acute fears about artificial intelligence, particularly around cultural influence, erosion of rural
Join us on December 18 at 12:00 PM ET on Zoom. This briefing will explore key themes surfaced in our latest study, including generational differences in perceptions of AI, the emotional landscape shaping attitudes toward emerging technologies, and the implications for voter trust and engagement. A written report summarizing
Altum Insight partner Adrianne Marsh sat down with Ashley and Sara from United She Stands to talk about what's been going wrong in campaigns – and how we can make changes to get it right. Those changes start with actively listening to voters. 0:00 /0:47 1× There&
Altum Insight partner Frank A. Spring talked with Michael Bossetta from Social Media and Politics about how qualitative methods can help us understand the stories voters are telling themselves. Frank discusses using AI-moderated interviews (AIMI) and digital ethnography to uncover people's underlying narratives and how these insights
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Altum Insight is a qualitative research firm developing advanced techniques that meld modern market research, AI, behavioral psychology, and cognitive neuroscience to dig deep and understand the "why" behind an audience's behavior – so that we can change outcomes and win more elections. Altum partners Adrianne Marsh