Join us on December 18 at 12:00 PM ET on Zoom. This briefing will explore key themes surfaced in our latest study, including generational differences in perceptions of AI, the emotional landscape shaping attitudes toward emerging technologies, and the implications for voter trust and engagement. A written report summarizing
Altum Insight partner Adrianne Marsh sat down with Ashley and Sara from United She Stands to talk about what's been going wrong in campaigns – and how we can make changes to get it right. Those changes start with actively listening to voters. 0:00 /0:47 1× There&
Altum Insight partner Frank A. Spring talked with Michael Bossetta from Social Media and Politics about how qualitative methods can help us understand the stories voters are telling themselves. Frank discusses using AI-moderated interviews (AIMI) and digital ethnography to uncover people's underlying narratives and how these insights can
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Altum Insight is a qualitative research firm developing advanced techniques that meld modern market research, AI, behavioral psychology, and cognitive neuroscience to dig deep and understand the "why" behind an audience's behavior – so that we can change outcomes and win more elections. Altum partners Adrianne Marsh