Adrianne Marsh talks AI, Trust, and identity among rural voters with the Oklahoma Memo

Altum Insight

20 Feb 2026 — 1 min read

What makes AI so deeply distrusted among rural voters? It's neither the economy nor affordability that's at the top of rural voters' list of most important issues.It's AI — and the fear that it’s invasive, untrustworthy, and could undermine their kids’ futures and small-town values.

Altum Insight CEO Adrianne Marsh joined Ryan Welton on the Oklahoma Memo Podcast to talk about the results of our Nebraska study. They reflected on the presidential race as well, in the context of Marsh's campaign career and singular commitment to the Detroit Lions. 🏈

Listen below on YouTube, or wherever you get your podcasts.

Frank A Spring: Minnesota stories and the experience of moral injury

While the administration has declared the end of "Operation Metro Surge," the people of Minnesota are still facing the consequences of the last several months of tragedies, terror, and upheaval in their communities. Altum partner Frank A. Spring joined host Terry White on the Better Minneapolis podcast to

Frank A. Spring: Leadership and the psychology of storytelling

Altum Insight partner Frank. A Spring joined host Tyler Dickerhoof for a wide ranging discussion about how stories impact our brains, our politics, and our society. How do narratives impact our political identities? What happens when a political narrative fails? What does the current American narrative say about possibilities for

What happened to Dems: Frank A. Spring talks with The Foreign Report

Frank Spring joined Seena Ghasnavi of The Foreign report to discuss Altum Insight's new report from Nebraska on how rural voters' fears about AI could change the political landscape. He argues that we should be somewhat hopeful about Democratic prospects in 2026. In contrast to the recent

Rural identity and the unknowns of AI: Adrianne Marsh talks with Nevada's 775 Alive

Altum Insight recently completed an ethnographic research project in rural Nebraska on rural identity and discovered that one of the major fears identified by participants was how AI could undermine rural values. Altum partner (and Michigander) Adrianne Marsh joined the hosts of 775 Alive in Nevada to talk about reaching

Read more

Frank A Spring: Minnesota stories and the experience of moral injury

Frank A. Spring: Leadership and the psychology of storytelling

What happened to Dems: Frank A. Spring talks with The Foreign Report

Rural identity and the unknowns of AI: Adrianne Marsh talks with Nevada's 775 Alive